Berkeley Repertory Theatre announced that the world-premiere musical Ain’t Too Proud – The Life and Times of The Temptations is the highest-grossing production in its nearly 50- year history. With box office receipts already exceeding $3.1 million – and sales still not completed – Ain’t Too Proud has become a bona fide hit.
“We are thrilled with the success of this show,” says Managing Director Susan Medak, “and equally thrilled that its success will help us support so many other productions that are also wonderful but may not have as monumental a reach.”
The show, originally scheduled for a limited run, was extended an additional four weeks to meet demand, and must close on November 5.