The story goes something like this:
Picasso is sitting in a Paris café when a fan approaches the artist and asks that he make a quick sketch on a paper napkin. Picasso acquiesces, draws his dove and promptly hands it back to his admirer along with an ask for a rather large sum of money.
The fan is flummoxed. “How can you ask for so much. It took you a minute to draw this.” To which Picasso replies, “No, it took me 40 years.”
Think about this story when you are pricing your product or service