I just heard about an interesting story.   I don’t know how true it is, but I think it’s important-especially for people who don’t understand how to put a value on your service or product.

The story goes something like this:

Picasso is sitting in a Paris café when a fan approaches the artist and asks that he make a quick sketch on a paper napkin. Picasso acquiesces, draws his dove and promptly hands it back to his admirer along with an ask for a rather large sum of money.

The fan is flummoxed. “How can you ask for so much. It took you a minute to draw this.” To which Picasso replies, “No, it took me 40 years.”

 

Think about this story when you are pricing your product or service