Anyone who witnessed the transition from the older version of iTunes to the post-Steve Jobs version knows ITunes sucks. It is confusing, cumbersome and frustrating. I think I have purchased about 8 songs from iTunes in my life so my opionion is quite biased.
I have way too much music on vinyl, CD and MP3s imported from those CDS that I really don’t need another song in my collection. Plus, there is youtube and…hmmmm…I’ll whisper it (Spotify).
It’s inevitable folks, streaming is here and not going anywhere. Submit…repent and deal with the reality of life in the new Millenium.
Apple’s innovative iTunes music service is still the market leader in music downloads, but after more than a decade of growth, sales of music tracks on iTunes have been declining. Last year saw the largest drop in sales — 14 percent. The drop is attributed to the increasing popularity of streaming music services such as Spotify, Pandora and YouTube. These services give fans access to millions of tracks from any Internet-connected device for a monthly fee or in return for listening to commercials.
But many people say they are leaving iTunes simply because it just isn’t that easy to use. When the late Apple founder and CEO Steve Jobs introduced iTunes almost exactly 14 years ago, on January 9, 2001, he made fun of the other software-based music players like Real Jukebox and Windows Media Player. “They are too complex,” Jobs declared. “They’re really difficult to learn and use.” Jobs unveiled the first version of iTunes software from a stage in San Francisco, boasting that it was “Really clean. Really simple” and “far more powerful.”
It charmed a generation of music fans like Alex Newsom, who gets nostalgic talking about the first iTunes purchase she made when she was only 13 years old. “I downloaded this song by Liz Phair where it’s like ‘Why Can’t I Breath Without You'” Newsom says. “I thought I was super cool because it was my first kind of grown-up-sounding song that I’d gone after myself.”
Newsom, who lives outside Seattle, is now 21 and increasingly frustrated with iTunes. For example, a recent update moved the playlist feature around. “You can still kind of go do things the old way but you have to go out of your way to do it,” she says. “And it’s clearly not the way that they expect you to do it.”
Newsom is not alone in her frustration. Jason Mosley, a web designer who specializes in user experiences, says the last version of iTunes he used — 11 — made him work harder to do what he wanted. For example, instead of being able to create a stream of songs based on a single song he likes with one click, he now has to hover over the song and bring up a temporary menu and then select from different options.
Mosley says he was “shocked to see that they had this all nested within another link.” The web designer says, “As a rule of thumb for user experience you want less clicks to get to an action.”
Mosley says part of Apple’s problem is that the basic design is old. “It was built for older things,” he says. “I think it’s just kind of been added onto since then, and that’s just going to make it heavy and slow. Spotify, these new applications, they have the advantage. They are starting fresh.”