This looks interesting:
It was the early 90’s – seemingly out of nowhere, a little grunge band called Nirvana began outselling massive commercial artists like Michael Jackson. This immediately caught the attention of the giant record companies. These small underground bands branded as ‘alternative’ or ‘post-punk’, went from being inconsequential to being potential behemoths in record sales – and the hunt began.
Hungrily sweeping for the next Nirvana, a buying frenzy ensued as small indie labels were bought out by the commercial labels on a never before seen scale. A&R execs would see random alt-rock bands perform in a bar and appear after their set offering unheard of financial offers and immediate global exposure. It seemed these band members were set for life – so what happened?
Business dealings, egos, ridiculous amounts of money and a hopelessly out of touch music industry, lead to a lack of awareness of some of the most important artists of the 90’s, and robbed global audiences of these massively talented acts. Artists possessing the obvious appeal and musicianship to match their contemporaries, now largely forgotten. Underground Inc. will be taking you through the scenes outside of Seattle to look at what else was going on musically, during a period that was already pulsating with great alt-rock acts.