Three Tips On How To Get Paid What You Are Worth For Gigs

I often hear musicians talk about the amount of money certain gigs pay. People chat about the tip jar having to be passed around because club owners pay so little. They might get paid a few dollars here and there for the gig,  but hey, at least they get a meal out of it. They complain about how hard it is to make a living and how tough it is. While some of those things may be true, it’s not always the reality for musicians. There is money to be made in the music business. The tip jar isn’t required if you get paid well. There is a lot of money out there. As a freelance musician, you just have to know where to find it and how to negotiate for the most money you can make.

I love the art of negotiation. I think it’s fun. I love going into a car dealership and hassling with the salesperson. It’s like a game to me. I tend to do it almost wherever I go to see how far I can push people in any business. I was in the market for a car a few years ago and went to a couple of dealers just to see how things have changed since my last purchase. I wasn’t necessarily in a position of power because I  needed a car, and they had the goods. The way I looked at it was like this; I was willing to walk away if I didn’t find what I wanted. In fact, that is what happened in the end. I walked away from the dealers and I found a car from a private seller and purchased a used car with cash.

When dealing with musicians, business owners or any kind of production where they need your services, always keep in mind that if they are reaching out to employ you, they want what you have to offer. While you may not have much leverage, you still have power. You must realize that there is a way for the both of you to win in this game. You just have to know what some of the rules are.

1) People want to make a profit:

Whatever someone is intending to pay you, you must understand they are making money from your services in one way or another. They are trying to pay you as little as they can so that their profit margin can be as wide as possible. Don’t feel bad asking for as much as you can because there is more often than not, wiggle room to play with. The person offering you a gig has a budget and they are trying to keep their expenses low. With this knowledge, you can go into any deal making process with less of a personal connection because it is all about money in the long run. Once you take any personal feelings out of the equation, you can get down to the business of increasing your profits while they are trying to do the same. In the end hopefully you find a way to help each other achieve similar goals without anyone feeling abused and/or taken advantage of. Look for a win-win scenario.

2) Get to know the general rates for your service in your area:

For many years, I was paid a certain rate for club dates (weddings/corporate events) as a drummer in the tri-state area. I thought I was getting paid a lot of money for a four hour gig on a Saturday night until I found out people were making $100 to $150 more than me. I then started to get hired for bands paying those amounts and realized there is even MORE money than what I was now getting paid when I asked around. I even found out that other bands had backline. When I discovered the going rate, I raised my own price and the bands that recently hired me agreed to my new fee without any hesitation. Think about what I said above. Why would someone pay you the higher rate when you don’t ask for more? They are trying to make as much money as they can. Why can’t you?

3) Negotiation is risky.

I was in a negotiation recently where I was going to have a production rent my drum set instead of them purchasing a brand new kit. We went back and forth over a few emails and they decided to buy a new kit instead of renting mine. I lost out on a whole lot of money but in the end had the chance to play on a top of the line drum set, brand new cymbals and sturdy hardware. It was GREAT. The downside is that I missed out on all of that money. Sometimes you win, sometimes you lose, but you have to be willing to say no or you might forever be taken advantage of. In this case it was still a win-win. A brand new kit? I’d rather play on the new kit than my 20 year old one.  The same situation occurred on other gigs. I’ve asked for certain amounts and was turned down. Well, that is one of the downsides of any negotiation. But you must understand what your self worth is. If you value yourself and your services, you should demand a price that makes you comfortable and be willing to walk away when your conditions are not met. You also have to be able to deal with being told “NO” and not getting hired, or getting the money you requested.

Think about this; when you go into buy a product from the Apple store, is there any negotiation? No. You are paying for the reputation of the company and the generally great products they have to offer. You can go to Best Buy and get a Windows product and buy something else too. That is your choice. You get what you pay for most of the time. The same applies to your services as a musician. If you present yourself as valuable and price yourself accordingly, you will be surprised at how many people will pay what you request.

Sometimes you lose, but the overwhelming majority of the time you win when you approach negotiation with this in mind. Don’t be afraid to be bold. You didn’t get into the music business to be poor, behind the curtain or undervalued. This is a business more than it is about music. Deal with the money so that you can feel freer to create the music and high art you were put on this earth to do.

Clayton Craddock is a stay-at-home father of two children in New York City. He has a B.B.A from Howard University’s School of Business and is also a 17 year veteran of the fast paced New York City music scene. He has played drums in a number of hit Broadway musicals including “tick…tick…BOOM, Memphis the Musical and Lady Day at Emerson’s Bar and Grill with Audra McDonald. He has worked on other musicals; Footloose, Motown, The Color Purple, Bare, Rent, Little Shop of Horrors, Evita, Cats, and Avenue Q and is currently the drummer in a new Broadway bound musical titled Ain’t Too Proud.
Clayton has written for A Voice For Men, The Good Men Project and is writing a memoir about fatherhood.

Five Things You Need To Know About Playing Drums On A Broadway Show

If you are at all interested in finding work as a musician playing drums on a Broadway musical, I can certainly give a few tips. I’ve been fortunate to have played in several over the past 17 years and I’ve learned a  little from each one I’ve been in.

Each of the shows I’ve done have been different, but there are a few things that are similar with all of them. Here are a few things I’ve learned and would love to share:

1) Keep Your Eyes On The Conductor

It might be tough to have to read music, play the drums as well as watch the conductor, but it can be done. In fact, it must be done if you want to get a job and keep one in this business.

Whether you are subbing or if the gig is yours, you want to make the conductor happy. If you are a sub, the conductor wants to feel like not much has changed between you coming in and the regular drummer being out. No two drummers sound the same but if you do your homework, you will sound as close to the regular drummer as possible. On top of that, if you are constantly watching the conductor, they know that you are paying attention to them and in tune with every move they make. It makes them feel more at ease and will make the show better for everyone involved.

2) Be AbleTo Play With A Click Track

Almost every show today has a click track. Not only does it help to keep the choreographer happy by maintaining consistent tempos, it keeps the pace and timing of the show precise. It also eliminates the questioning of the music department when people feel things are too slow or too fast. The click never lies.

With that in mind you must not make the click a liar. You have to be in tune with the steady tempo and, as people say, bury it. Basically, you have to make sure no one hears the click because your playing right in alignment with it. It takes a while to get used to, but after you play with clicks, it can be great for your internal clock as years pass.

3) You Are The Driving Force In The Show

The drummer is the heartbeat of any musical. You are the engine. You are truly in the driver’s seat. Whoever is sitting on that throne must take command…but take all direction from the conductor.

While the drummer may be driving the train, the conductor is giving the directions. Remember, follow the conductor.

The dancers also rely on your drumming for the accents they need for dance moves, and certain cues for beginnings and endings of songs. The drums make a huge impact.

It can be a high pressure position to be the drummer on a Broadway show because there is little room for error. If you don’t play a certain drum fill correctly, it could cause dancers to not enter properly, light cues to not be triggered at the right time, and the main characters could be thrown off. You matter.

4) Be Consistent

Everyone involved in the business of musicals wants one thing; consistency. People travel from all over the world to see Broadway shows and they expect a certain product once they have shelled out their hard earned money. When you sit behind that drum kit, everyone around you expects high quality musicianship. When you play the first note, it should be the same first note that was played the previous night. It should remain consistent for the rest of the run as well. All of the notes must be played the same way every night because it is an entirely new set of audience members seeing the show.

What does that mean to you? Even though it is the same music you played yesterday and the day before or even the same music for the past three years, you have to give it your all and stay focused. It’s not easy to do because over time, people can get bored or burned out. The challenge of playing shows is to know how to channel your focused energy into that three hours you are at the theater.

5) It Is One Of The Best Gigs To Have In New York

The music business has changed over the years and is constantly in flux. Gigs seem to be paying the same as they did 25 years ago, there are fewer places to perform and certain opportunities for drummers no longer exist, or at least, there are fewer of them. The one thing I’ve noticed during my tenure in this business is that more and more musicians are doing whatever it takes to get a long running broadway show.

There are, on average, about 20-25 musicals running at any point on Broadway. If you are the drummer in one of these shows, that means out of the thousands of musicians who come to New York every year to be in the music business, you are one of about 20 drummers to be fortunate enough to have a steady gig. This is a gig that pays pretty well, but also provides health insurance and a pension on top. Plus, if you want to take off to play other gigs, you can take off up to 50% of the shows.

You can be in New York and not have to drag drums around to your gigs. The shows start on time every day and end on time as well. All you have to do is show up….and do 1-4 above…as well as many other things. It ain’t easy. It’s even harder to land one of these gigs.

When you do get the call to play a show, and if you follow these rules, you are on a track to be working pretty steadily.

If you have any other questions, shoot me an email: Clayton@claytoncraddock.com or send me a tweet @claytoncraddock

Clayton Craddock is a stay-at-home father of two children in New York City. He has a B.B.A from Howard University’s School of Business and is also a 25 year veteran of the fast paced New York City music scene. He has played drums in a number of hit Broadway musicals including “tick…tick…BOOM, Memphis the Musical and Lady Day at Emerson’s Bar and Grill with Audra McDonald. He has worked on other musicals; Footloose, Motown, The Color Purple, Bare, Rent, Little Shop of Horrors, Evita, Cats, and Avenue Q and is currently the drummer in a new Broadway bound musical titled Ain’t Too Proud.
Clayton has written for A Voice For Men, The Good Men Project and is writing a memoir about fatherhood.

 

Sold Out!!


SOLD OUT!!

This show is something else.

It is the highest grossing production in the Berkeley Repertory Theatre’s nearly 50 year history. Box office recipts already exceeding $3.1 million and counting!

It’s so good.

Hopwfully, you all can see it when it transfers to Broadway in the future. I’ve had such s great time working on this show.

 

 

Clayton Craddock is a stay-at-home father of two children in New York City. He has a B.B.A from Howard University’s School of Business and is also a 17 year veteran of the fast paced New York City music scene. He has played drums in a number of hit Broadway musicals including “tick…tick…BOOM, Memphis the Musical and Lady Day at Emerson’s Bar and Grill with Audra McDonald.

He has worked on other musicals; Footloose, Motown, The Color Purple, Bare, Rent, Little Shop of Horrors, Evita, Cats, and Avenue Q and is currently the drummer in a new Broadway bound musical titled Ain’t Too Proud.

Clayton has written for A Voice For Men, The Good Men Project and is writing a memoir about fatherhood.

Review | ‘Ain’t Too Proud – The Life and Times of the Temptations’ at Berkeley Rep

Derrick Baskin, Jeremy Pope, Jared Joseph, Ephraim Sykes and James Harkness. Photo courtesy of Kevin Berne:Berkeley Repertory Theatre

“A review of this show would not be complete without recognition of not only the extremely talented cast, but of the band, directed by Kenny Seymour, that filled the Roda Theatre with what can only be described as true Motown sound. Coupled with a state-of-the-art projection system designed by Peter Nigrini, with sets and lighting by Robert Brill and Howell Binkley respectively, the Berkeley Rep audience is visually, aurally, and emotionally transported through a Ken Burns-like lens from Detroit to all parts the world.”

Read more HERE: https://www.google.com/amp/s/thestagereview.net/2017/09/22/review-aint-too-proud-the-life-and-times-of-the-temptations-berkeley-repertory-theatre/amp/

Not just your imagination: ‘Temptations’ musical rocks

Berkeley Rep’s world premiere musical, which opened Thursday, Sept. 14, under the direction of Des McAnuff, makes songs resounding clarion calls from their opening beats — the teasing jazz piano riff of “I Can’t Get Next To You,” the ache-filled strings soaring over gentle guitar thrums in “Just My Imagination (Running Away with Me).” Richly textured, perfectly blended harmonies back lead vocals that somehow combine swaggering showmanship, meticulously honed technique and emotion of almost unbearable intensity. Channeling Eddie Kendricks, actor Jeremy Pope has an otherwordly, buttery falsetto that warbles among notes as if they were playthings. When David Ruffin (Ephraim Sykes) takes the lead on the show’s title track, abasing himself before his love for an imagined woman, he howls as if to implore the grim reaper for a few minutes more to live.

 

Read more HERE: http://m.sfgate.com/performance/article/Not-just-your-imagination-Temptations-12203077.php

 

Why new Temptations play is NOT a ‘jukebox musical’

“People always say I make musicals for people who hate musicals and there is some truth to that.” – Des McAnuff

True indeed!

I never liked musicals. I think way too many of them are corny. I once saw a musical where a singer was at a train station , waiting on her train to come or something. Then all of a sudden, as soon as she drops her suitcase on the floor, she belts out a tune. I busted out laughing! I looked around and realized I was the only one in the theater laughing. Ooops!

I won’t reveal what name of the show but it won a TONY Award for best musical years ago. Ugh.

To just drop a suitcase in a train station and everyone suddenly starts dancing and singing is silly to me. Yes, I know the best musicals know how to weave the song into the dialogue and move the story forward. I think I finally understand it after 17 years in this business. But man, some producers make musicals that are kinda wack…and run for decades.

Jersey Boys? Now THAT was a musical for someone like me. There was an article in the LA Times about how more men went to see that show than many others on Broadway at the time. I feel it is one of the reasons why it became so successful. To get straight men to cough up money and be the person begging their wife or girlfriend to see a broadway musical is quite a challenge.

Producers have attributed the show’s financial longevity to repeat customers and its appeal to men, which is a rarity on Broadway.

“Men tell other men they have to see the play. When does a guy call another guy about a Broadway show?” asked Joseph Grano, a lead producer of the musical and the founder and chief executive of Centurion Holdings, a New York business consulting firm.

http://www.latimes.com/entertainment/arts/la-et-cm-ca-jersey-boys-musical-20140622-story.html

I liked several other musicals. Hamilton I thought was brilliant. I liked The Lion King, Avenue Q, Memphis, Lady Day, Little Shop, Evita (because I subbed on it a lot I guess), The Color Purple, Altar Boyz, Waitress….but there is something about this new show, Ain’t Too Proud, that speaks to me.

I’ve been in and subbed for a few bad shows over the years. I’ve seen others that make me leave scratching my head as to what people see in it. Again, I am not a musical kind of guy, but love to see well made shows. Hopefully you all will see this one. I’d actually pay money to see it if I weren’t in it.

Why new Temptations play is NOT a ‘jukebox musical’

Ain’t too proud to beg? If you just can’t get enough of the legacy of the Temptations, from their velvety smooth sound to their razor-sharp dance moves, better motor on over to Berkeley Rep for the new Broadway musical “Ain’t Too Proud — The Life and Times of The Temptations.”

Steeped in the memories of Otis Williams, the sole surviving band member, this musical spins around a finger-snapping greatest hits catalog that spans generations, from the slick doo-wop harmony of “My Girl” to the pain and rage of “Ball of Confusion” and “Runaway Child, Running Wild.” Coming on the heels of Broadway-bound musicals such as “Roman Holiday,” “Monsoon Wedding” and “Amelie,” the highly-anticipated “Temptations” tuner, which is getting its world premiere through Oct. 8 at Berkeley Repertory Theatre, definitely has aspirations to a Broadway run. The musical charts the rise of the iconic Motown group amid the turbulence and chaos of the Civil Rights era.

“For me the Temptations are more than just a band, they are an American institution,” says director Des McAnuff, famed for helming “Jersey Boys” and “Tommy.” “They were at the vanguard, not just musically but also culturally and politically.”

Read more here:

http://www.mercurynews.com/2017/09/12/why-new-temptations-play-is-not-a-jukebox-musical/

Living Legends – Otis, Shelly at Ain’t Too Proud

 

Smiles after the first two previews of “Ain’t Too Proud.”

It’s great to have the legendary Otis Williams and longtime Temptations manager (since the 60’s) Shelly Berger watching a musical recreation of their life.

Otis is the man in the cool ass black and white jacket. Shelly is the older gentleman in the middle who is crouching down.

It’s great to hear their stories of the 60’s and 70’s. I asked Shelly about how they got the opportunity to work with Rick James in the early 80’s. I loved that song “Standing On The Top” by Rick.

He told me that Rick James idolized the Temps from when he was a kid and if there was any way he could have them sing on his record, it would be an honor.

You can hear Rick yell out “Temptations SING'” on a few songs on his classic releases from the early 80’s.

The Temps influenced so many people across all kinds of groups over the years. Their music stands the test of time.

This show hopefully will stand the test of time too. It’s sooooo good.