To Be a Dad #tobeadad #OneBoldChoice 

How do you become a good father? Is it something you learn from your parents, or a choice you make on your own? We partnered with director Lauren Greenfield and talked with a cross-section of great dads to find out for ourselves. In this piece we show that while you can’t choose the dad you…

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New Peanut Butter Cheerios Commercial: #HowToDad

Why a commercial? All of this is common knowledge isn’t it? I like the fact that it’s the right mix of fun and responsible, which the vast majority of fathers are anyway. After years of ads like THIS and reports of how negatively men are portrayed in advertisements over the years, we finally have images of a…

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